Our History
From humble beginnings
The story of Zohoor Alreef started in 1991, when two young brothers, Waleed and Faisal Al Khaldi, started creating perfumes using natural ingredients from within their home in Al Khobar, Saudi Arabia. They started MIXOLOGY which is the art of blending pure perfume oils to create complex long lasting fragrance essences.
They sought out blends to suit the tastes and climate of their homeland and the customer need for longer lasting essences. As such they travelled to France and persuaded the finest raw materials suppliers to blend precious Arabian oils with French oils. This was the start of the French Arabian perfumery trend. Today, French Arabian scents are being created by all the major brands worldwide but Zohoor Alreef remains the only destination retailer boasting full collections of pure perfume oils, MIXOLOGY blending and the full complement of products for ‘layering’ scent to ensure the scents last from 24 hours to 48 hours.
Their customers started out as mainly family members and close neighbors, but as word spread quickly, the Al Khaldi fragrances were soon the talk of the town. The brothers received requests from an ever-expanding area and within a year opened their first store a short distance from their home.
By 1993, they had opened stores in Hofuf, Jeddah and Riyadh and taken on their first franchisee.
A twenty-first century success story
By the turn of the century, there were twenty Zohoor Alreef stores across Saudi Arabia, with growing range of products made to perfection, always keeping in mind local tastes and the latest in international trends.
Demand was so great that in 2001, as a means to keep pace and ensure the highest quality of tailored “Made in France” products, Zohoor Alreef set-up a state-of-the-art research and production facility in the Burgundy region of France - and area commonly known for its natural and high-quality ingredients.
East meets West – the French connection
The products were an instant success winning the prestigious “Quality Era Awards” in 2002 and 2004 in Geneva and Paris respectively, and quickly expanding into sixteen collections of fragrance and bath & body products.
With more than 250 stores and kiosks across the GCC, Zohoor Alreef continues to grow and is committed to serving its broad customer base with the highest quality of French Arabian perfume oils, fine fragrances and bath and body lines.
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Moving on...
2021 marks the 30th anniversary of this unique company with a new modern interpretation of the logo whereby Zohoor has become the new name for Zohoor Alreef. The packaging of the famous fragrances is being updated while new innovations are being introduced to re-enforce the brand philosophy of innovation and expertise in perfumery.
The art of MIXOLOGY in blending high quality perfume oils is ingrained within the Zohoor Alreef culture, and this skill is passed on to our experienced sales team who share an uncanny ability to create bespoke fragrance for our customers to give them their own signature scent.